Fandor Campaign Asset: Campaign: “字幕は友達です。” [Subtitles Are Your Friend] Duration 1:17min
Description: The concept was simple: "Subtitles are your friend." The strategy was to ease the onboarding of users who may be averse to watching text while viewing a video. We created content around this idea that was realized through a sizzle reel: a quest to find a longlost friend across multiple languages and translations. We promoted this concept through trailers, banner ads and immersive imagery of specific films through Facebook ads, Twitter, newsletters and Roku display ads. In addition, we designated a month of spotlights to highlight a guide users can follow to discover a bingeworthy list of titles to acclimate the reading eyes.